Celebrating Innovation: Shyam Adivi Named NC Tech NEXT TECH Award Winner

On April 16, NC TECH—the leading voice for North Carolina’s technology industry—announced the 2025 NEXT TECH Award winners, honoring exceptional contributors who drive growth in the state’s tech and tech-enabled companies. We are proud to share that Trust Your Supplier’s Director of Product Strategy, Shyam Adivi, has been recognized in the Tech + Innovation category. 

Shyam’s journey has roots in a strong technical foundation, having developed SaaS solutions utilizing advanced technologies like blockchain across India, the UK, and the US. This diverse experience made him an ideal fit for Trust Your Supplier. In TYS’s early days, Shyam wore multiple hats—developer, tester, and deployment lead—working closely with early adopters to refine our Supplier Management Platform. He fondly recalls meeting with customers in the afternoon to gather feedback, implementing enhancements for their review by the next day, showcasing his commitment to continuous improvement. 

As he’s progressed to leading our Product Strategy, Shyam combines his technical expertise with a deep understanding of business challenges faced by procurement teams globally. His natural curiosity drives him to experiment, measure, and innovate, ensuring TYS remains at the forefront of supplier management solutions. 

Beyond his strategic role, Shyam is a dedicated mentor to our technical staff. He encourages team members to look beyond coding, fostering an understanding of the business issues their work addresses. This approach not only enhances the team’s problem-solving capabilities but also keeps TYS aligned with the evolving needs in the dynamic landscape of supplier management. 

Outside of work, Shyam enjoys gardening and following cricket.  His family, with 2 young children, keeps him busy and balances his professional commitments with a rich personal life. 

Shyam’s recognition with the NC TECH NEXT TECH Award is a testament to his dedication and the innovative spirit he brings to our organization. We congratulate Shyam on this well-deserved honor and look forward to his continued contributions to our success. 

The 2025 Class of Winners will be celebrated during a reception on May 14 at the Durham Convention Center and profiled in the June issue of Business North Carolina.

View NC Tech NEXT TECH Rising Star Profiles

Team Member Spotlight: Director of Product Strategy & Solutions

“Rowing harder doesn’t help if the boat is headed in the wrong direction.” -Kenichi Ohmae 

Our Trust Your Supplier (TYS) platform doesn’t remain static. Data, market conditions, and new regulations are constantly in flux, which means the information our customers need invariably changes on a regular basis. 

With a distinct ability to anticipate and scan the global environment for signals of change, Shyam Adivi serves as our Director of Product Strategy and Solutions. As a strategic leader, Shyam engages with our customers and partners to determine the direction of TYS’s roadmap.  

Shyam’s strategy around features, timings, and offerings is often influenced by external occasions and regulations that affect procurement, supply chain, risk and compliance management, and digital transformation. 

With these insights, Shyam aligns our customers’ needs with a streamlined development process. The results are an agile, innovative platform that provides continuous value and business results for our customers and partners.